Patented Coolcore Technology

A breakthrough in cooling technology that has revolutionized fabric right down to its very core. 

Activated by air movement, Coolcore fabric is made to keep you cool on the water! 

Powered by Coolcore

Performance verified by world renowned German Hohenstein Institute 

 

CHEMICAL-FREE COOLING

SUPERIOR MOISTURE-WICKING

LAB AND FIELD-TEST VERIFIED

Most cooling fabrics rely on chemicals that wash out and seep into your skin, but not Coolcore! Coolcore's patented technology is cooler, lasts much longer and offers excellent protection from the sun's harmful rays (UPF). Sweat happens. Coolcore is here to keep you dry and comfortable, all year round! Whether you’re chasing tarpon in Boca Grande or stalking bonefish in the Caribbean, Coolcore fabrics wick moisture away from your body to keep you feeling fresh and dry. The most favored shirts by endurance athletes for comfort in the heat! Coolcore was proven to prolong and enhance athletic performance by maintaining cooler temperatures and overall comfort. Extensive testing has also proven the superior durability of Coolcore fabric against extreme abrasion and repeated washing.

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