Who We Are

After spending too much time battling the brutal sun, stinging rain and biting bugs avid tournament angler and outdoor enthusiast Kent Hickman created Breathe Like A Fish Gillz, LLC in February 2009. The company changed its name to Gillz in October 2015 to match its brand name. The rebranding eliminated any confusion between its corporate and brand identities.

Every Gillz shirt and mask is 100% polyester, machine washable and quick drying. GillzTechTM resists stains, odors and snags. Blood and oil rinse out of our high performance antimicrobial fabric the fights odor-causing bacteria. The fishing apparel’s microfiber provides the highest UPF50+ sun protection, blocking 98% of the UVA and UVB harmful rays. And the material’s tightly woven weave means the UPF50+ protection will NEVER wash out.

Sounds great, huh? Our fishing apparel’s trademark designs get even better!

Our Tournament Shirts have built-in Cross-Breeze VentilationTM. These mesh side vents run on the inside of the sleeves and down the side of the shirt, keeping you dry and cool – even on the hottest days.

Our GillzMaskTM features GillzVentsTM on the sides, channeling air to your neck and down your shirt, to keep you cool and protected from sun and insects while reducing sunglass fog.

Finally, our Pro Striker Shirt gives you the both of best worlds by attaching our GillzMaskTM to our long sleeve shirts. Our fishing apparel truly is the Coolest Gear On The Planet.